Agri-food market of the East Kazakhstan region: growth potential

The aim is to analyze the state and development prospects of the regional agri-food market.

Methods - economic and statistical, systematic approach, comparative analysis.

Results - consumption expenditures of the population of the region and their structure, situation on livestock market are determined. A distinctive feature of livestock farms is their diversified nature. It was revealed that tendencies of food market functioning are influenced by the remoteness of rural areas from the places of sale of raw materials and agricultural products, agricultural machinery; underdevelopment of production and social infrastructure. The emphasis is made on the fact that in order to increase the volume of food and saturate regional market with food products, it is necessary to improve management of production and sale of food products. It is shown that one of the components of regional policy should be the development of a model of marketing management in food market, which defines it as a system of economic ties between subjects regarding the distribution of resources and meeting the needs of the region's population in food products. The further development of trade in food products in the context of growth in effective demand of the population, trends in the world economy and strengthening of the position of foreign trade due to cross-border cooperation has been justified. It is noted that there is a potential for growth in added value based on positive changes in production structure.

Conclusions - the local role of the consumer market for products of the processing industry is determined by the nature of economic relations in the region, and its further development is possible only by optimizing the use of resources, increasing the information security of agricultural producers and applying marketing methods in management process.

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