Competitiveness of meat and meat products in Almaty region: theory, methodology and practice

   The aim is to identify the factors of competitiveness of meat products and assess the state of the meat industry of Almaty region.

   Methods - synthesis, analogy for the possibility of forming plans of supply and production of food products; classification - in determining consumer requirements, different for different types of food, quantitative approach allows to designate directions in the manufacture of meat of the highest category; analysis of five forces according to Porter - at threats of intra-industry competition. Obtaining the most reliable, accurate, systematized information is based on the principles of objectivity, consistency, study of domestic and foreign scientific publications.

   Results - criteria and ways of increasing the competitive advantages of meat
products in the region were studied and their theoretical and practical provisions were considered.

   Conclusions - Kazakhstan, having a high potential of intensification of domestic livestock breeding, can be among the world leaders of meat processing sector and in the world commodity market. To solve this problem it is necessary to strengthen the economic base of the meat industry. The general objective of the Comprehensive Plan for the Development agricultural products for 2024-2028 is to increase the volume of secondary processing in the country – bringing the volume of secondary processing in the sphere of agro-industrial complex up to 70 %, outstripping the pace of industrial-innovative development, improving investment policy, efficiency in the use of labor resources and export shipments of agricultural raw materials and agroproducts with high added value, creating a raw material base for uninterrupted loading of processing enterprises, increasing their profitability, designing more high-tech machines, organizing new jobs, ensuring food security.

1. Nurakhova, B.Zh., Burakhova, A.K., Baizhaksyanova, G.K. (2023). Proizvodstvo myasa i produktov ego pererabotki v Kazakhstane: uluchshenie kachestva i assortimenta [Meat production and its processed products in Kazakhstan: Improving quality and range]. Problemy agrorynka – Problems of AgriMarket, 1, 151-160. doi: 10.46666/2023-1.2708-9991.17 [in Russian].

2. Karlova, N., Payurova, E. (2023). Development potential of Russian and Kazakh agricultural exports to China. Journal World Economy and International Relations, 67(2), 17-29. doi: 10.720542/0131-2227-67-2023-2-17-29 [in English].

3. Armin, S., Green, A., Fabienne, M., Mathys, A. (2024). Comparing the nutritional value and prices of meat and milk substitutes with their animal-based benchmarks across six European countries. Food Research International, 197(Part 1), 115213. doi: 10.1016/j.foodres.2024.115213 [in English].

4. Shertimova, K.E., Tulemetova, A.S., Berdiyarova, B.S. (2021). Sovershenstvovanie ekonomicheskogo mekhanizma povysheniya effektivnosti selskokhozyaystvennogo proizvodstva Kazakhstana [Improvement of the economic mechanism for increasing the efficiency of agricultural production in Kazakhstan]. Vestnik Kazakhskogo universiteta ekonomiki, finansov i mezhdunarodnoy torgovli - Bulletin of the Kazakh University of Economics, Finance and International Trade, 4(45), 164-170. doi: 10.52260/2304-7216.2021.4(45) [in Russian].

5. Yang, S., Cui, X. (2023). Large-scale production: A possible way to the balance between feed grain security and security in China. Journal of Agriculture and Food Research, 14, 100745. doi: 10.1016/j.jafr.2023.100745 [in English].

6. Trukhachev, V.I., Khoruzhy, L.I., Tryastsina, N.Y. (2023). Accounting and analytical support in integrated reporting : monograph. Innovation, Technology and Knowledge Management, 275-282 [in English].

7. Saparova, G.K., Kasenova, A.Zh., Nasyrova, A.M., Suleymanov, R.E. (2021). Sovremennoye sostoyaniye myasnoy promyshlennosti v usloviyakh tekhnologicheskogo razvitiya agrarnogo sektora Kazakhstana [Current state of the meat industry in the context of technological development in Kazakhstan's agricultural sector]. Nauka Krasnoyarya : Ekonomicheskiy zhurnal - Science of Krasnoyarsk : Economic Journal, 10(1), 82-105. doi: 10.12731/2070-7568-2021-10-1-82-105 [in Russian].

8. Samet, Ch., Myrzaliev, B.S. (2019). Osobennosti rynka myasa i myasnykh produktov v Kazakhstane [Features of the meat and meat products market in Kazakhstan]. Globa: Ekonomika i yurisprudentsiya - Globa: Economics and Jurisprudence, 1(31), 30-35 [in Russian].

9. OECD Review of Agricultural Policies: Kazakhstan (2013). OECD Publishing, Paris. Available at: https://www.oecd.org (date of access: 10. 09. 2024) doi: 10.1787/9789264191761-en [in English].

10. Coleman, L.W., Schreurs, N.M., Kenyon, P.R., Morris, S.T., Hickson, R.E. (2023). Growth, carcass and meat quality characteristics of Charolais-sired steers and heifers born to Angus-cross-dairy and Angus breeding cows. Meat Science, 201, 109178. doi: 10.1016/j.meatsci.2023.109178 [in English].

11. Taipov, T.A. (2018). Public support models of agricultural production in the EAEU countries. Bulletin of the Karaganda University. Economy Series, 2(90), 91-98 [in English].

12. Abdikerimova, G., Yesbolova, A., Moldabekov, B., Kulanova, D. (2024). Economic assessment of the state of livestock industry in Kazakhstan: prerequisites for the creation of a meat hub. Agricultural and Resource Economics, 10(1), 29-45. doi: 10.51599/are.2024.10.01.02 [in English].

13. Aibosynova, D.A., Suleymanov, R.E. (2021). Investitsii v myasopererabotivayushchuyu promyshlennost' – faktor rosta konkurentosposobnosti agrarnogo sektora Kazakhstana [Investments in the meat processing industry – a factor in the growth of the competitiveness of Kazakhstan's agricultural sector]. Vestnik ENU im. L.N. Gumilyeva. Ekonomicheskaya seriya – Bulletin of ENU named after. L.N. Gumilyov. Economic series, 1, 8-19. doi: 10.32523/2079-620X-2021-1-8-19 [in Russian].

14. Sadu, Zh.N., Kushebina, G.M., Kukhar, V.S. (2020). The main problems of processing livestock products in the Republic of Kazakhstan. Agrarian Bulletin of the Urals, Special issue “Economics”, 86-91 [in English].

15. Huang, L., Hwang, C.A., Liu, Y., Renye, J., Jia, Z. (2022). Growth competition between lactic acid bacteria and Listeria monocytogenes during simultaneous fermentation and drying of meat sausages – A mathematical modeling. Food Research International, 158, 111553. doi: 10.1016/j.foodres.2022.111553 [in English].