Entrepreneurial activity in rural areas: opportunities for stimulation

Entrepreneurial activity in rural settlements is the basis for sustainable development of rural areas. Supporting agricultural producers and ensuring food security, the importance of forming a unified complex for production and processing of agricultural products and diversifying the rural economy determine the relevance of the chosen topic.

The goal is to show the potential of rural entrepreneurship as a mechanism for the stability of rural areas of the republic.

Methods – scientific generalization, classification, systemic and comparative analysis, abstract-logical.

Results – the following were noted as key effects. Organizing a business in rural areas has a number of advantages: increasing the level of employment by creating new jobs, increasing cost recovery, increasing the profitability of agribusiness, quickly responding to demand in accordance with market conditions and changes in market behavior of consumers. In villages, there is an opportunity to open facilities of small economic entities for growing crops for the processing complex, in the fields of agro-, eco-, ethno–tourism, and the sectors of craft professions and service provision. In the Concept for the Development of Rural Territories of the Republic of Kazakhstan for 2023-2027, special attention is paid to the issues of entrepreneurial initiative of rural residents. An analysis of production indicators of peasant (private) farms, legal entities, and individual entrepreneurs engaged in agriculture was carried out.

Summarizing the study, the authors conclude that small business in rural areas will help overcome labor market problems, preserve the rural way of life, culture, social and environmental control of the territory, technological and institutional modernization based on a comprehensive, balanced and targeted implementation of the interests of the rural population and the state.

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