Poultry meat market: world experience, import, export

Poultry products are popular on all continents. In addition to economic factors (the cheapest), poultry meat is healthy, nutritious, safe and the most affordable among other meat products. The goal is to develop priority areas for the poultry meat market in the context of ensuring the country's food security based on an analysis of the main trends in its development. The objects of research are the economic processes of the world production of poultry meat products. The following methods were used – abstract-logical, comparative analysis, economic-statistical. Results – the current situation in this sub-complex of the republic and in the world is analyzed. Emphasis is placed on the features of the commodity-geographical structure of the industry. The experience of international trade, pricing factors were studied. The composition and structure of imports and exports are outlined, criteria are identified that restrain the growth of volumes of this type of domestic meat products, as well as exports; proposals were made to expand the range of goods. The authors state the need to modernize production facilities. The importance of state support based on concessional lending is shown. Problems have been identified that require exemption from taxation of enterprises in this area, financial assistance in food certification, attracting investors to scientific research, equipping with the latest equipment, and improving technologies for obtaining environmentally friendly organic products. It is noted that the development of the poultry meat market is economically beneficial and there are significant potential opportunities for its expansion in Kazakhstan. Conclusions – it is substantiated that in a developing economic environment it is important that enterprises remain competitive. Manufacturers are now realizing the benefits of participating in the global economy. To this end, it is necessary to improve the regulatory framework and ensure that Kazakh products comply with international standards. Quality raw materials need to be available to manufacturers of poultry meat products. To do this, it is necessary to grow the required livestock through the development of the domestic base of selection and genetic centers, which will expand the range of food on the consumer market.

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